How agents use fridge magnets
A magnet works for an agent because it stays where the household looks every day. These are the jobs agencies use them for most.
Calendar letterbox drops
For many agencies the calendar drop is the backbone of farm-area marketing: one magnet per household, on the fridge for twelve months. DL (210mm × 97mm) suits letterbox distribution, and A5 (210mm × 148mm) gives the most readable twelve-month grid.
Order calendar magnets by early November to have them printed, delivered and in letterboxes before January. If a January drop is too crowded in your area, financial year calendars run July to June.
House shapes for every touchpoint
A house outline tells the household who the magnet is from before they read a word. Agents use the house shaped business card size at open homes and appraisals, and the DL and A5 house shapes for drops, so every piece of print looks like it belongs together.
Appraisal and introduction mail-outs
An envelope with something solid in it gets opened. A DL magnet packed with an A4 letter lets the letter make the case for an appraisal while the magnet stays on the fridge after the letter has gone. The same format carries a flyer or a greeting card instead of a letter.
Just listed and just sold
The neighbours of a listing or a sale are among an agent's warmest prospects. A small magnet with the property and the agent's details keeps that conversation going between calendar seasons, and A7 or business card sizes keep a short run affordable.
Property management
Tenants given an important numbers magnet at lease signing know whom to call for urgent repairs, and the agency's brand stays in the home for the length of the tenancy.
Settlement and handover gifts
A photo frame magnet handed over with the keys gives the new owners somewhere to put the first photo in their new home, with the agent's branding kept to the frame. Our standard frame suits a 6 × 4 inch photo.
Open homes, auctions and events
An invitation magnet puts the date of an open home, auction or office event on the fridge instead of in the recycling, and doubles as a reason to knock on the neighbours' doors.
Ordering for a whole office or network
Offices often order one design in several versions, one for each agent, carrying that agent's photo and contact details. Call us on 1300 135 906 with the number of agents and the quantity each needs, and we will set the order up for you.
We supply real estate networks and franchise groups on trade terms. Send us your brand colours and logo files and we will match the artwork to them. Where your network's guidelines need marketing sign-off, you get a proof to send for approval before anything is printed.
Ready-made real estate designs
The design gallery holds 445 calendar designs, 165 important numbers designs and 128 financial year designs. Ready-made designs can be changed to suit: colours, layout, logo, photos and details. Design work is free, including fully custom designs.