Choosing a magnet size: DL, A5, A6, A7 or business card
As a rule: DL for letterbox drops, A5 when the content needs to be readable, A6 for posting in an envelope, A7 for cheap volume, and business card size for the lowest per-unit price of anything we print.
DL — 210 × 97mm
The workhorse. Long and narrow, so it fits a letterbox drop and a standard envelope, with enough width for a twelve-month calendar grid or a full set of important numbers.
Available as a straight rectangle or die-cut to a house shape, which is the default for real estate and home-service campaigns because the silhouette signals the industry before anyone reads a word. Both price identically.
A5 — 210 × 148mm
The premium option. Use it when the content genuinely needs the space: a legible twelve-month calendar, a CPR chart with step-by-step instructions, or a shopping list with room for a full week's groceries.
It costs more per unit and it takes up more fridge door, so it needs to earn that space with content.
A6 — 148 × 105mm
Compact and postable. Fits a standard envelope alongside a covering letter, which makes it the usual choice for invitations, save-the-dates and database mailouts.
A7 — 100 × 70mm
The volume option. Small enough to be economical at large quantities, big enough for a short list of numbers, a QR code and an offer, or a compact reference chart.
Business card — 90 × 50mm
The cheapest magnet we print, as low as 20 cents each at volume. A paper business card gets filed or binned; a magnetic one goes on the fridge. For trades and service businesses handing something over in person, it is hard to beat on cost per year of visibility.
Still not sure?
Order free samples. Seeing the sizes side by side on an actual fridge settles the question faster than any spec sheet, and it costs nothing.